A full-size van replacement and a Ford Maverick competitor—both of them EVs—have been canceled.
While zero-emissions enthusiasts wait for mass production of General Motors’ Ultium electric full-size pickup trucks, the company has begun a crash program to get plug-in hybrid versions of its Chevrolet Silverado and GMC Sierra to market, sources say.
The program comes as Ford CEO Jim Farley touts F-150 and Maverick hybrids already in production.
GM also has canceled plans to replace the 53-year-old Chevy Express and GMC Savana with 2026 EV vans based off the BrightDrop electric delivery van, sources say.
It’s unclear whether GM will extend the life of the Express/Savana yet again. Their basic design goes back to the 1971 model year, with a redesign for 1997 and the last significant update for the 2003 model year.
GM also has canceled plans for a Ford Maverick-size EV pickup, and a Nissan EV pickup sized below the Frontier has been put on ice, according to one of our sources.
Ford sold 7672 E-Transit electric delivery vans in 2023, up 1672, or 18%, over 2022 sales.
But problems towing and hauling the sort of weight levels traditional truck buyers expect have made EV pickup trucks of limited value to such consumers.
In the future, Ford will concentrate on smaller EV models, Farley said in Ford’s fourth-quarter/fiscal year 2023 earnings call with Wall Street analysts.
Ford’s key EV models for North America are very expensive to build, as the Lightning’s design starts with the ICE F-150 platform, and the Mach-e rides on a dedicated, single-model platform. Ford lost $4.7 billion on its all-electric Model e business unit in 2023, cutting in to its overall positive earnings before income tax of $10.4 billion.
According to one of our sources, Ford has placed EV versions of the Maverick and Bronco on-hold, until at least the early ‘30s.
The outlier among these stymied EV truck programs is, of course, the Tesla Cybertruck, which certainly has more appeal to Tesla evangelists than regular pickup truck buyers.
Although F-150 Lightning sales rose 54.7% last year to 24,165 units delivered, we will need to see this year’s sales before the EV truck proves to be more than a novelty for first-time Ford buyers.
EV pickup trucks that are not Teslas or Rivians could very well prove to be much like two-door coupes and sports cars that sell far better in their first model year than in their second, when everyone who wants one has one.
